At the heart of the matter
As a brand, Cashbuild can be described as the following;
Realistic, down-to-earth, dependable, trustworthy, reliable, relevant, stable, steady, responsible, committed, straightforward, no frills, clear-cut, uncomplicated, predictable, humble, caring, sensible, rational, prudent, conscious, tried-and-tested, honest, forthright, sincere, truthful, honourable, respectable, good, principled and moral.
These descriptors align with the spirit in which Cashbuild approaches the community and delivers Art-at-Heart to all its stakeholders, consistently and in a credible manner.
Art at the heart of the community
Given Cashbuild’s commitment to educational foundations as a key pillar for future generations, it was evident that a standard and relevant tool/device be utilised that would be inclusive and relevant to any community in which Cashbuild trades.
To this end, art with its cross-cultural, multilingual appeal was selected as the catalyst for Art-at-Heart. This engages the learners twofold;
- Educational bias is eliminated as art knows no boundaries, is not prescriptive and allows for personal relevance and interpretation.
- Incorporating a Cashbuild “theme” into the art criteria, actively engages the educators, learners and parents with the Cashbuild brand.
Further to “art” being a criteria for participation, schools are encouraged to perform at each event, this extension of the project provides a showcase for schools to bring their cultural programmes to the community and collectively express their creativity, ingenuity, initiative and resourcefulness.